What is “your brand” and How do you build one? In today’s noisy marketing landscape, how do you tell the story of your business, to clients and community?! Ever wonder why some brands just click with people? In this episode, Rob and his friend, Brand Strategist and Designer, Lynne Door uncover the real magic behind great branding—it’s not just about logos, it’s about storytelling, emotion, and authenticity. They explore how businesses can connect with customers on a human level, leverage the power of consistent design, and how understanding your “why” is the critical piece to building a brand and business that lasts.

Feel free to follow and engage with LYNNE here:

• LinkedIn: https://www.linkedin.com/in/lynne-door-68a761122/
• Instagram: https://www.instagram.com/lynnedoordesign/
• Pinterest: https://www.pinterest.com/lynnedoordesign/
• Website: https://www.lynnedoor.com/

We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.

As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.

¡Cheers y gracias!,

Entrepreneurial Thinkers Team.

Chapters00:00 Introduction to Branding and Storytelling03:49 The Importance of Human Connection in Design08:06 Beyond Logos: The Essence of Branding12:07 The Role of Values in Brand Strategy14:48 The Emotional Impact of Good Design18:23 Understanding Client Needs Through Discovery23:35 Branding for Diverse Products and Services26:11 Consistency Across Platforms27:46 Refreshing Brands Without Losing Authenticity33:08 The Future of Design in a Digital Age39:08 The Shift Towards Authentic Storytelling44:41 Lynn Doar's Design Philosophy and Client Approach49:01 Lessons Learned from Clients51:27 Tactical Branding Tips for Businesses